STRATEGIC PLANNING

“Stake your claim with a value-proposition.”

A n eye for details in clients’ marketing plan and marketing goals. All the aspects of the brand or service are mined till we extract its most intrinsic facets. We then employ CIT (customers involvement theory) and evaluate the nine layers of consumer insight (consumer, culture, future, product, brand, market, purchase, usage, and ownership). A meticulously laid-out plan brings our communications strategies to life. The end-result is an effective, efficient, and economical diagram appropriate for yielding the desired results and involving the least amount of resistance from both its internal and external target audiences.